In collaboration with Mansy Ralhan, we developed the concept, identity, and brand book for a new coffee company, Mozzafiato, as part of a coursework project. Our goal was to create a sophisticated atmosphere and embrace the experience of “being in the moment.”
Sophistication and simplicity. It might seem dualistic. It’s quiet, it’s simple.
It’s the new luxury of stepping away from demanding screens. It’s almost like
meditation. What I picture is a morning in a cottage in the mountains, looking
out the window at the gently curving landscape. The cold green tones against the
warm, earthy colors of the coffee. There is indeed duality: hot and cold,
elegance and simplicity. A moment of reflection, stillness, a true pause. A deep
inhale—only the smell of coffee fills the room.
Mozzafiato is not only a coffee brand. It’s a way of living. Our goal was to reveal the unique, bold character and the expertise behind the brand.
