I've been working in design for over 13 years, and I still love every minute of it. My journey began in fashion, where I earned a BA and spent 8 years in Brazil's fashion industry learning how to manage complex production systems. That experience taught me to think systematically and work under pressure, skills that serve me well in brand design today.
After transitioning to visual design and studying Interactive Media Design, I found my passion for creating cohesive brand systems and design frameworks. At TLN Media Group, I've spent the past 3 years developing brand architectures for multicultural campaigns and leading creative direction for cultural events like the Salsa in Toronto festival.
I'm drawn to the intersection of brand strategy and experience design, where visual identity meets user interaction and where thoughtful systems enable teams to do their best work. I'm proactive, curious, and always exploring new ways to work smarter, including leveraging AI to improve design workflows. If that's what you're looking for, we might just be a perfect match. :)
Senior brand designer with 13+ years of experience developing advertising campaigns, design systems, and visual solutions for digital, broadcast, and experiential platforms. Proven track record delivering high-impact creative for enterprise technology clients including Salesforce and Copado, and managing large-scale campaigns for media/entertainment brands. Specialized in building scalable design systems and leveraging AI-powered tools to enhance creative workflows and team productivity. Seeking senior design role where strategic thinking, technical innovation, and creative excellence drive measurable impact.
Figma (Advanced), Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere Pro)
Claude Code, Cursor, Prompt Engineering, Custom Workflow Scripts, AI-assisted Design Exploration
Cross-functional team coordination, Design documentation, Handoff processes
Led visual identity and branding for Salsa in Toronto and Salsa at Blue Mountain, both recognized among the Top 100 Events in Ontario.
Named to the President’s Honor List every semester while attending college.
Design and direct advertising campaigns and visual solutions across digital, on-air, print, and web platforms for TLN Media Group, a leading multicultural broadcaster. Lead brand advertising initiatives from concept through execution, collaborating with marketing, content, and web teams to translate business objectives into compelling creative strategies that drive audience engagement and ensure brand consistency across all touchpoints.
Designed creative solutions across a variety of client projects, from packaging and merchandise to digital and web assets. Played a key role in supporting enterprise B2B event experiences and branded partnerships, particularly for Salesforce and other technology clients. Collaborated closely with cross-functional teams on concept, execution, and delivery.
Developed original seasonal creative concepts for prints, graphics, embroidery, and apparel collections. Led theme selection, color development, and production design strategy, ensuring each collection line reflected strong visual direction and commercial appeal while meeting quality standards from concept through final product delivery.
Created trend-right, seasonally appropriate artwork for prints, graphics, embroidery, jacquards, and t-shirts. Supported the design and color development process, preparing artwork for production and coordinating with vendors to ensure accuracy. Contributed to the creation of brochures, trend boards, and videos for seasonal marketing presentations to merchants and leadership teams.
Started as a Fashion Designer/Design Assistant and, within six months, assumed full responsibility for all pattern design work. Toward the end of my time there, I also took on the role of Fashion Designer for two clothing lines.
Over the years, created a wide range of visual assets including catalogs, flyers, invitations, brochures, posters, packaging, business cards, advertisements, web content, and party decorations.
Designing and developing React application that enables contextual vocabulary learning through PDF interaction. Combines UX design, AI integration, and mobile development to create innovative learning experience focused on active word production vs. passive recognition.
Built custom automation scripts using Claude Code and Cursor to streamline repetitive design tasks including automatic file name creation (following naming conventions for easy access and research), quality control verification, task tracking, and a complete website with design system, general design explanations for the whole company and easy access to assets and templates reducing manual work by 5+ hours weekly.