E-cycle

UX Design
Toronto 2020
  • User Interface Design
  • User Experience Design
  • Branding
  • 3D mockups

Congestion and parking is one of the most prevalent transport challenges in large cities. Adopting bicycle rentals is one of the answers to this growing problem, escaping heavy traffic and also embracing a healthier lifestyle. E- Cycle is a Canadian company of e-bike sharing, with a network of stations across the country, where users can rent, pick up and drop off the electric bikes. The company is expanding their business to the digital world , through an app that would help its users with the processes regarding renting the e-bikes. The goal of this project was to explore and go through the UX/UI design process from the research to the final visual design.

Competitive analysis

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Persona

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Storyboard

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User flow

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Wireframing

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Typography and color

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Final design

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