Unite two distinct brands—a Brazilian high-fashion label and a global beverage powerhouse—under a single visual identity that felt authentic to Carnival, respected both brands’ heritage, and resonated with a diverse audience.

To reflect the spirit of Carnival, I developed a visual system that fused both brands’ identities into a single, celebratory mark. The logo combined the typographies of Stella Artois and Isabela Capeto, while the collection’s symbol reimagined Capeto’s iconic doll with a Stella star headpiece—an accessory deeply tied to Brazilian Carnival culture. For typography, I paired a vintage circus-inspired typeface for titles with Capeto’s handwritten-style font for descriptions, reinforcing both the thematic aesthetic and the artistic character of the illustrations.

I put together a presentation book for Stella Artois’ internal review of the capsule collection. Instead of technical flats, I illustrated the pieces in a looser, expressive style to reflect the energy of Carnival, pairing them with typography that tied everything into a cohesive story.

The project included branded tags and silk-screen labels, along with finalized artwork for production. Garment mockups were also developed to visualize the collection ahead of launch and ensure consistency across applications.

The collection debuted at a star-studded Brazilian launch event, offering a first look at the costumes, bodysuits, t-shirts, and accessories that celebrated the country’s vibrant Carnival culture.