Since 2022, I've led visual content development for TLN Media Group's Serie A and international soccer programming, creating promotional campaigns across digital, broadcast, print, and out-of-home platforms. This ongoing work requires balancing brand consistency with the fast-paced demands of live sports. I also bring hands-on experience producing and designing for sports events, organizing footvolley tournaments where I manage complete brand activation: jersey design, environmental graphics, photography direction, and social content, demonstrating my ability to execute sports branding from strategy through production.
Responsive design systems for web and digital platforms, optimized for various screen sizes and user contexts. Tournament pages showcase match schedules, coverage details, and seasonal programming across TLN's digital ecosystem. Designed for quick comprehension and maximum visual impact on desktop, mobile, and tablet.
Coppa Italia tournament campaign - web homepage assets and digital advertising | 2024
Coppa Italia tournament campaign - web homepage assets and digital advertising | 2025
Serie A season launch campaign - digital banners and website hero graphics | 2024/2025
Concacaf Nations League coverage promotion | 2025
Traditional media applications including magazine advertising, newspaper placements, and outdoor billboards. Designed for high-impact visibility and quick message retention in high-traffic environments and print publications targeting Toronto's multicultural soccer audience.
Tournament promotional ad - Panoram Italia magazine
Serie A coverage - billboard advertising | 2023
Season and match promotion - Cittadino newspaper half-page ads
Serie A promotional banners with sponsor integration
Logo design and brand identity development for a sports channel rebrand from Euro Sports to GOAL. The previous name was too geographically limited for the network's broader sports programming vision. This identity system establishes strong visual recognition and provides flexible branding elements that adapt across platforms while maintaining consistent brand presence throughout seasonal campaigns and tournament coverage.
Goal primary logo
Color system and logo suite
Logo system in use across touchpoints
Complete event branding and production for footvolley tournament with 70 participants. This end-to-end project encompasses tournament organization, branded apparel design, photography direction, social media content strategy, and on-site visual identity—from concept through execution.
Tournament logo, brand identity, and full event production
Social media campaign graphics
Custom tournament jersey design
Photography art direction and visual brief
Sponsorship strategy and package design